A practical digital PR toolkit for measuring AI visibility
Is your brand appearing in the AI answers that matter to your customers? And can you explain how your digital PR activity contributes?
Download JBH's free Prove it pack to identify commercially relevant prompts, establish a visibility baseline and report progress without overclaiming.
Created to accompany Jane Hunt's brightonSEO talk: Prove it: A Digital PR Playbook for Winning AI Citations and Reporting GEO Impact.
Coverage and links tell you what your PR activity achieved. Understanding its contribution to AI visibility means asking further questions.
The Prove it pack gives you a practical starting point for answering those questions.
Jane's slides and two worksheets. Start with Prompt Research, then carry your chosen prompts into the Prompt Framework.
All 71 slides from Jane's talk, built around the three levers that move AI visibility: prompts, publishers and proof.
Includes the client examples, a publisher workflow and a three-layer reporting model, with what you can and can't claim.
Find the customer questions worth tracking. Capture real wording from reviews, sales calls and forums, then turn it into natural prompts that don't steer the answer.
Work through four steps: collect, classify, prioritise and transfer.
Set the commercial goal, fix a core prompt set and agree a tracking method you can repeat every reporting period.
Code each answer as mentioned, recommended or cited, then report the change with the limits of the evidence.
In the work shared at brightonSEO, JBH tracked commercially relevant prompts for one brand.
A strong overall visibility score can hide gaps in important customer conversations.
A product can gain visibility in comparison questions while losing ground in questions about the problem it solves. Looking beyond a single headline number helps you see where to focus next.
That approach runs through this pack: define the questions, establish the baseline and examine what changes.
A plant sterol supplement
Expert-led coverage on cholesterol and the Portfolio Diet earned 8 regional placements and 25 links to the product page.
A lactase supplement
It led with 41% share of voice and ranked first, yet lost ground on hidden-dairy and digestive-discomfort questions.
Start with three steps.
Focus on the prompts that relate to your products, services and buying decisions.
Prompt Research
Establish where your brand and competitors appear before new activity begins.
Prompt Framework, pages 1 to 4
Explain what changed, which activity may have contributed and what the evidence cannot establish.
Prompt Framework, page 5
The pack is designed for digital PR, SEO and marketing teams that want to make GEO reporting more useful, and easier to explain.
Get Jane's slides and both worksheets to help plan your next campaign and strengthen your next report.
Thanks. Download each file below.
Want help applying it to your brand? Talk to JBH
JBH can help you identify priority prompts, review your AI visibility and build a digital PR plan around the gaps. Bring your current report or your biggest GEO question, and we can discuss a useful next step.